You want to have a month full of massive marketing. Maybe it’s the company’s birthday, or you have opened a new store, etc. How to go about doing this?
A booklet covering one month of massive action. Extensive lists of ideas to pick from, offline and online marketing, how to create lots of content from a single source, how to use content from one promotion to create the next communication storm, best practices for each offline and online channel, etc.
One of the biggest problems in selling a product – especially one that needs some commitment like physical training or adult education – is getting them to use the product they bought. If they don’t, it decreases the chance of a repeat purchase in the future.
When they buy the product (online or offline), ask them four questions. The first is to elicit a commitment to use the product – you need them to say yes. It might go like this: “Will you start doing the first exercise immediately when you get the product delivered?” The next three questions are to force them now to make and commit to a future plan. These might be something similar to these: “Where at home will you exercise with this product? At what time will you exercise daily? What will you wear?” These will make them make a plan now, and commit to doing it in the future (when they receive the product), and increase the chances they’ll do it.
It’s hard and confusing to know how to connect all the cables of all the different appliances like DVD and Blue Ray players, Amplifier, Speakers, Cable box etc.
Input (or even better, take photos and have the app recognize the appliance) the names and models of all the appliances, and the app will give you a step by step plan specifically for your situation.
An interactive guide, leading and helping you define all aspects and dimensions for your brand.
An app that asks all the right questions, leading you along the right path. You will have to think, answer, write, research and analyze. All the way the app will help you with what steps need to be done, in what order (dependent on your choices and progress). It will help you with research (how and where to do it), tell you about the theory behind it, best practices etc. The result will be a complete cohesive brand definition and executable plan for implementation, and through the process, you’ll gain all the knowledge to back up you decisions.