The best food stalls at the market always have long lines waiting to be served.
Accept pre-orders. You just have to go to the exclusive pre-order line and pick up your order. If it’s a dish that should be freshly made, accept orders with a time frame for pickup.
Encourage people to buy on the first day of availability (or pre-order), and make these into a collector’s item.
Print special dust covers that only those who buy the book on the first day get.
Can also be done with other products like games, playing cards, toys, etc.