You would like your VIP treatment the way you like it when going shopping.
A system that senses when a VIP card carrying member enters your store. Immediately a rep is alerted not only to this fact, but they also see their picture, their past purchases, and most importantly, their treatment preferences (approach and “tail” them, stay away until they call for you but be alert, etc.) gleaned from speaking to them and observing them in the past.
You want to skip all the advertising before the movie and get a VIP entrance to the film in time for the start of its screening.
Sell a limited number of premium tickets. Each ticket will have the time the movie starts (after all the ads) printed on it. A few minutes before this time you will make your way to an exclusive entrance and be led to your seat personally by an usher, just in time for the movie to start.
Sell the actual product for a high price for the product category. Give the buyer two things: a guarantee it will never be sold for a lower price; “lower quality” copies to give out freely.
For instance, a book could be priced at $100 or more, and the buyer will get either a certain number of softcover copies of the book, or an ebook (better to make these personalized with his name), that he can give away to anyone for free.