Name Your Price Experiment for Retailers
Why?
- Find out what price is right (at least how your customers see it.)
- Grab attention.
How?
Advertise that for today (or this week) this product can be bought by what the customer thinks is the fair price. The product should not have an MSRP printed on it (like a book), and an important part is, that they read (and maybe sign) explanation for why you are doing it. Most important, is including what is involved in pricing a single product in the shop (explaining the cogs, how long they stay on the shelf on average and how much that costs, shipping to the store, cost of money “sitting in it”. Basically, show them the real cost for the store of offering them the product.) Then they can buy it for what they think is fair.
An analysis should follow this experiment to find out if there are interesting patterns of behavior.
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Buyer and Seller Intermediary Service
Why?
To accelerate buyers and seller finding each other and the right deal.
How?
Both buyer and seller when going online and advertising or searching a product (their flat, car etc.) will specify not just one price, but 3 prices. The advertised price, the lowest price they might accept, and a price between these two representing what they really would consider an immediate deal price. The system (machine or human) will try and match buyer and seller based on these 3 parameters.
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