A fun way to find potential business connections.
An online game club for business people. You play with others and communicate during the games. After a while, you’ll find that some players you like more than others, because of the way they play the game and communicate. It will give you a different view on their characters and help you decide who to connect with in business.
You collaborate with others who are interested in building an extensive library on a particular topic. You rent a space together and furnish it with book shelves. Each one of you contributes their own books on the subject to your library. Each book continues to belong to the person who contributed it, and inventory is prepared and maintained.
For the customer, it’s a fun way to get better service, deals, and other benefits. For the retailer, it’s a wealth of new information they can use in their sales funnels.
An augmented reality app. The customer points it at different items in the store and immediately gets extra information about it: reviews of other shoppers, how many “loyalty points” will he get for buying it, is there a special deal on it only for loyal customers (or only for him based on his profile), what are similar items that he might be interested in, etc. This is very similar to shopping online in that the customer is constantly giving the retailer feedback by every action they take, every item the seem interested in. It brings the benefits of online shopping to both the customer and retailer.
Firstly it will grow your program by referrals. Second, it would incentivize members to stay in the program for longer.
Borrow the downline concept from MLM and offer all you members a way to make money by referring new members. Give them the tools to manage their downline.
You receive value from consumption of the book.
Have a mechanism for ebooks where you pay a much smaller fee when buying the book (maybe $3 of the total price of $10 for the book), then only micro-pay for pages you actually read in that book up to the whole price of the book.