On the Spot Ad to Landing Page
Why?
A more congruent and less jittery experience for the user.
How?
When clicking on the ad, an overlay with the landing page opens on the spot, without the user being redirected to a new page.
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Picture in Picture Photos
Why?
A novel way to present photos.
How?
Every photo in the sequence should have a picture somewhere that when clicked on, will enlarge it and show the next picture.
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Solve This Puzzle Before You Can See the Page
Why?
A new way of letting the reader make a commitment so he will be more inclined to read and pay attention.
How?
A web page (sales letter) that – when first visiting – looks like a jigsaw puzzle. The viewer has to complete the puzzle (it should be very easy) and only then it becomes a regular web page.
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How to Launch a New Product With a Storm of Micro Communication Bits
Why?
Get better attention without asking too much from the subscriber.
How?
Break launch email sequence into many small email messages, one or two sentences each (and maybe an image.) Each should do three things: 1. Be very short and easy to consume. 2. Make sense and build your case for your product (tell a story, give useful information and tips, etc.) 3. Have a cliffhanger, so the subscriber will anticipate the next one.
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On-Page “Funnel”
Why?
It might lead to greater conversion rate.
How?
Treat the web page as a conversion funnel. Build it so that it dynamically reacts and changes accordingly to the visitor’s actions. This is similar to other marketing automation systems, where you change their path through the funnel (if they clicked on the link in the email, start them on another sequence, show them a different page, etc.), only it happens in “real time” on a single page.
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