A Better Way to Have People Calling You Wait on Hold

Why?

Most solutions involve having to listen to irritating music, ads, radio, etc., all repeating endlessly.

How?

First, have a short sound bite acknowledging this is an irritating situation. Then offer them multiple choices of what to listen to. Different music tracks, the news, tour latest special offers, jokes, etc. allow them to interrupt any time what they are listening to switch to another option.

 

Multi Level Curation Network on Specific Subjects

Why?

There are many good sources of information, editorials, and advice on specific subjects. The problem is, there are much more bad or average ones as well, sometimes overwhelmingly so.

How?

Build a multi-level network of editors that scout for and curate the best in each subject matter.
An editor starts as a volunteer at the lowest level by submitting materials he scouts on the web on a subject matter. The next level editors receive these materials and transfer only the ones they deem as good enough to the next step editors. This goes on until the last top editor decides – from the materials that made it up to his level – what to publish at that time on the subject matter.
An editor gets to the next level when:
1. There is an opening there because someone left or the editorial team at that level is expanding.
2. And he has proved he is a good editor by submitting a lot of material that makes it to publication.
All editors and their status are listed in the publication.

 

Snippet Library for Writers

Why?

Help you find inspiration and ideas for your writings.

How?

A library of writing snippets you can browse and search by keywords. Anyone who writes a small idea or thought can publish it in this library where others can find it and use it, rewrite it, and incorporate it into their own work. A licensing mechanism should also be specified including Creative Commons, free, paid licensing, etc.

 

Get the Visitors to Do Your Selling for You

Why?

Convincing a visitor that you are the right choice for them is always hard for the first sale.

How?

Start the sales letter explaining to them that usually what they would be reading now is all the reasons why they should buy. This, however, is different. You want to play a game with them.
You will give them a headline that encompasses all you would say in one long sentence, and put in it all the benefits, features, etc. that are important for you to convey.
You then list for them all the standard points you were going to make a list of short, concise titles. Things like benefits, features, objections, etc. They now have to click on each of these titles one after the other. When they click a title, they will get a pop up with a list relevant to that title (features for a beauty product: not animal tests, shining skin, takes only one minute to apply, etc.) mixing in also such features that are not related. The game is for them to click on the right features only. They do this for all titles.
This way they – and not you – are expressing all the important points you want to make.
You then give them a score, show them the points they missed, and can even give them a reward (maybe a sliding discount dependent on how few they missed – they might even reload the page to get a better score the second time which will only enforce all the point again in their mind), or ask them for their email to send them their scores

 

Testimonials Sequence for “Almost Buyers”

Why?

Your visitor is very close to buying from you but still didn’t. Maybe he just abandoned his shopping cart without paying, or he read many different articles and sales letters about your product and still didn’t buy.

How?

If you have an arsenal of testimonials, put the visitor on an automated sequence (email, Facebook ads, etc.) and only use one testimonial for each communication in the series. Just bombard them with testimonials one at a time. Build as long a sequence of testimonials as you can, and that still convert – don’t limit yourself to just one or two.