Most people don’t hesitate to pay for a newspaper or magazine but will probably not pay to read something similar on the web. Maybe it’s because they do not get anything physical they can say they own. They miss the feeling that owning something gives because it’s not physical.
A series of experiments trying to have a physical element of owning as part of paying for an online subscription. One way might be to have a printed copy of anything they read and would like printed periodically (weekly or monthly) and delivered to the subscriber. In essence, they get their own magazine – uniquely theirs – in physical form to own forever.
Each country has its own unique and successful business models. What about exporting these models to other countries?
A website and community dedicated to finding, recording and analyzing particular business models from around the world, that are unique to that country. Why only there? Can it be imported to another country? What makes it work? Etc.
It would be interesting and might be useful to understand the reasons.
A study that tries to find out all the reasons why many people write a book and put it in a drawer, never showing it to others and never publishing it.