It’s is hard to get people to buy and read your book – you need to convince them it’s worth their money and time.
Content marketing is excellent at distributing your presence and creating entrance points for potential buyers. Use the same techniques to get people excited and buy your book. Use a combination of parts of the book and new content to establish many points where buyers will meet your book and enter the funnel. Then use all the other content that you already created (again, parts of the book and new content) to automatically feed the new potential buyer and lure them closer and closer to buying it. You can use whole chapters from the book if they can stand on their own as interesting and useful, or create a special version that can do that. This process can start (it’s better this way) before the book is published.
Firstly, many subjects have multiple components that can be used by themselves or in combination with some or all of the others. Second, many of these topics can be practical but are presented as theoretical principles with little or no concrete examples or guidance on how to use them. For example, the work by Robert Cialdini on influence can be utilized as a practical toolset in many fields, but the book – although giving multiple research case studies – has no practical use examples.
Create a series of booklets on each component of the subject matter. Each booklet should cover the theory, so the reader understands the why and the how, and then go on with a long list of examples in many areas it can be used general guidelines should also be given if possible. Some of these practical examples use only the booklet’s component, and some use it with more elements from other booklets in the series.
Although anyone can self-publish today, and many do and make an excellent living doing so, the publishing side of it is very different than the writing side.
Create a publishing house that specializes in self-publishing authors. Instead of the two current options – do it all yourself or give it all to the publisher – this publishing house is in between these options. It cooperates with the author and shares the work and duties, contributing the unique expertise needed like marketing, editing, etc., and also shares the income generated by the cooperation.
Every minute there is a new marketing tactic that works, being used in a new way by someone. Wouldn’t you like it if someone was to keep an eye out for these and publish them?
Mix human-curated and algorithmic search with human analysis to find the best new ways marketers are using old and new tactics. Don’t publish everything, only the best ones. Charge a high fee for membership.