A Slight Shift in Paradigm for Email Marketing
Why?
One of the email’s advantages over other communication channels is that it’s a push medium. You send your message, and it gets in front of them. This is a good thing, but it might also be a disadvantage, especially if your email messages are long because they see it, think to themselves “later,” or even worse “delete.”
How?
What if your email messages would become more pull than push. They’ll have only a subject line (the headline), and the body will just be a link. You gain two advantages: 1. They get used to this format from you, so there’s a higher probability they’ll take a look and not think “TLDR.” 2. When they do read it, it’s on your webpage where you can do a lot more than in their email client (precise tracking, pop-ups, etc.)
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Push Smartphone Screens to External Device
Why?
Many time I’m listening to a video and my mind wanders as a result of what I hear. I would like to check something that came into my mind, then until the browser downloads the content and renders it, I would also like to jot a short note. I can’t do it today not only because multitasking on smartphones is not very good (or doesn’t exist), but the screen is too small to see it all.
How?
Push the display to an external large screen device like a TV or monitor, a laptop etc. because of the large screen it could be split up and showing multiple apps’ output.
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