Solve This Puzzle Before You Can See the Page
Why?
A new way of letting the reader make a commitment so he will be more inclined to read and pay attention.
How?
A web page (sales letter) that – when first visiting – looks like a jigsaw puzzle. The viewer has to complete the puzzle (it should be very easy) and only then it becomes a regular web page.
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Yes-or-No Riddle Bot
Why?
Have fun and train your mind.
How?
A bot that gives you a yes-or-no riddle to solve. You can then ask it any question it can answer with a yes or no, and you build your knowledge slowly and try to solve the riddle.
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The Center for Mechanical Puzzles
Why?
So people can find new interesting ones and also publish their inventions.
How?
A website that lists and shows classical mechanical puzzles, and allows anyone to publish their inventions. You can also get help solving these puzzles.
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How to Be a Great Puzzle Solver
Why?
For fun and to develop your mind.
How?
A book about the general techniques, methods and theories for solving different kinds of puzzles. Should be comprehensive, teach the underlying methods and how they work and not just give solutions to specific examples of puzzles.
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A Ploy to Promote a Book, Encourage Reading It and Build a Relationship With the Reader
Why?
- Encourage the reader to buy and read the whole book.
- A promotion ploy to get the media’s and the reader’s attention.
- A new communication incentive for the reader.
How?
Build a game around each chapter of the book. For instance, after reading the first chapter, the reader has to realize what is the most important word, sentence, concept, etc. in that chapter. He then has to communicate this (website, email, SMS, etc.) to you. If he is correct, he gets a bonus (an extra short story about the main character, a badge, a tip, etc.) If he is not correct or a bit off he’ll get some help to arrive at the right answer. Each chapter has a different game, and if they make it to the last one, they get a big bonus.
The objective is not to make it hard, but fun and rewarding, so they are motivated to continue and maybe also spread the word about it.
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