If the visitor to your web page sees how much time they’ll have to spend – even if it’s not short – it’ll might make them more willing to read on.
Show an estimated time that it will take them to read the web page, based on an average reader’s speed. Then as they read and scroll down the page, update the estimation of time remaining until they finish, by taking into account both the remaining unread parts and also their actual speed of reading.
You read something and read it again, go back and reread it, you have some trouble understanding it, or maybe you have some thoughts you want to pursue.
A smart reader (browser extension, e-book function, etc.) that suggests more information based on your behavior while reading. For instance, if you read at a certain pace, and you stay longer on a paragraph, you might get a pop up asking if you need to dig deeper into details or would like to expand by getting related information.
Wouldn’t you like to know what articles influential and top of their game people read?
Have an online publication that simply lists what they read and recommend. Give them an easy way to share what they’re reading from their computer, smartphone and tablet – a sharing extension that directly publishes to the online publication.