Have Them Call You So You Can Sell Them
Why?
If you are not in a rush to get to the high-level decision maker, you might want to make them call you.
How?
Create an automation sequence specifically for them. Include emails, snail mail, couriers, as delivery mechanisms. The main point is to make this long and intensive and always to be creative in having a reason and a benefit for them to receive your communications. Each communication should have one call to action: call me.
Icons made by Freepik
How to Launch a New Product With a Storm of Micro Communication Bits
Why?
Get better attention without asking too much from the subscriber.
How?
Break launch email sequence into many small email messages, one or two sentences each (and maybe an image.) Each should do three things: 1. Be very short and easy to consume. 2. Make sense and build your case for your product (tell a story, give useful information and tips, etc.) 3. Have a cliffhanger, so the subscriber will anticipate the next one.
Icons made by Freepik
Different Photo Sequence Depending on the Viewer
Why?
It’s a gimmick that makes the viewing more enjoyable and can help sell the best print for the viewer.
How?
Before showing the sequence of photos, ask one (or more) qualifying questions. Depending on the answers the viewer will see a different sequence of the pictures. The objective is to first, help them have a better experience that is more suited for them. Second, to make the best lasting impression and have a higher chance of them buying a print. This can be done online or in a gallery.
Icons made by Freepik
Quick Email Sequence
Why?
Engage to the subscriber, make them like getting your emails, and maybe achieve a higher conversion rate.
How?
Create an automated email sequence, where the next email is sent immediately (or with only a short delay.) The sequence is activated by the open and/or click actions of the subscriber. This can be a game with a prize, a quiz, or anything that can be broken down into simple individual steps that the participant would want to go through.
Icons made by Freepik
Testimonials Sequence for “Almost Buyers”
Why?
Your visitor is very close to buying from you but still didn’t. Maybe he just abandoned his shopping cart without paying, or he read many different articles and sales letters about your product and still didn’t buy.
How?
If you have an arsenal of testimonials, put the visitor on an automated sequence (email, Facebook ads, etc.) and only use one testimonial for each communication in the series. Just bombard them with testimonials one at a time. Build as long a sequence of testimonials as you can, and that still convert – don’t limit yourself to just one or two.
Icons made by Freepik