Know Quickly and to the Point What Are They Really Offering
Why?
Many times you go to a website to check what they ate offering, but it’s not very clear what they do. It may be because what they do is complex, or they rather sound clever than do a good job communicating what’s important to you.
How?
Have a website dedicated to explaining exactly what other service providers do. In a simple and straightforward way, the reader will learn the important points they want to know about that service. There can also be a discussion by the readers for each such service explanation.
Revenue can be from ad placements or commissions on sales.
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The Beta Club for Cutting Edge Buyers
Why?
Companies need early adopters and raving fans to beta test their products and services. These buyers like to be on the cutting edge.
How?
Have an insiders club where buyers apply to join. They should show some proof that they are true cutting edge buyers in areas of interest to them. In return, when they are accepted they’ll get access to cutting edge new products and services first, well ahead of the market. They’ll also have an opportunity (and responsibility if they want to stay members) to help shape these products’ final version. Everything they buy has a money back guarantee, so no risk for them. Companies pay to access these club members.
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