Take Away Local Convenience Store
Why?
Quick and cheap.
How?
No in-store shopping. You just use the website or app to order what you want and withing a short time you can pick it up.
Icons made by Freepik
Hidden Treasure for Kids in the Store
Why?
If your store caters to kids, make their shopping experience a delight, please their parents and have a chance to sell even more.
How?
Offer a service to the parents where they order the kid’s present in advance. You gift wrap it for them and hide it somewhere in the store. You also write the kids name or otherwise mark their gift wrapped package with ink only visible in UV light. When they arrive, you give the child a magic wand (UV torch), and they go through the store searching for their hidden treasure.
Icons made by Freepik
Notebooks, Pens and Techniques
Why?
For people who love writing journals.
How?
A shop that offers only quality (but not only expensive) notebooks, pens and books and essays about writing.
Icons made by Freepik
If You Liked This Book You Might Like That Book
Why?
As a starting point for discovering new books at the store.
How?
Create a list of books that customers can browse at your retail store to find a book they already read. For each such book list suggestions for a new book they might want to read in the following format: if you liked this book because of X you might enjoy these books…” List potential books for each identifiable quality of the book they already read.
Icons made by Freepik
Use Online Visitor Data to Help Your Retail Store Sales
Why?
It stands to reason that what people are currently interested in when visiting your website, might predict what shoppers would also be interested in your brick and mortar store.
How?
Get regular alerts on specific activities that show greater interest (or actual purchasing trends if you also have a web shop) and take those into constant consideration in your retail store: arrangements of products, special ad-hoc promotions, etc.
Icons made by Freepik