Landing Page as a Serial Story
Why?
It will force you to write in a way that makes the reader want to read more, and at the same time get the reader used to clicking to get more which might help with the call to action.
How?
Instead of showing the whole landing page at once, you only show the first section and the rest of the section’s sub-headlines. This means that you need to write the first section (and subsequently each one following) in a way that makes the reader want to click on the next section’s sub-header to read what’s coming next in that section. It’s like a serial story or a TV series – you use a cliffhanger. You might also want to have a simple call to action at the end of the first section explaining what to do next.
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Independant and Unbiased Analysis of Successful People
Why?
You get exposed to so many half-truths and distortions about successful people – some of it by them – that it’s hard to know their real story of success.
How?
An essay series, each one telling the unbiased and well researched and analyzed story of a successful person.
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Flight Stories
Why?
Create a never-ending list of stories.
How?
An app where you enter you airplane code and your seat number, and you can then do two things: read all the stories of people who sat there before you on other flights, and add your own. Each seat on each plane has an unlimited number of stories you can browse on a timeline. Stories about the people who sat there, about their flight, unrelated personal stories, any kind of personal story.
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Fiction by Public Figures
Why?
Almost anyone has a good story in them. Whether it’s a story they told their kids or even a mystery dreamt of.
How?
Pair them with ghosts writers and create a publication dedicated to celebrity fiction.
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Separate Story Line Cuts
Why?
You are watching a TV series and would like to catch up or see one of the subplots in it, where it started and how it developed.
How?
A different cut for every specific story subplot that takes the appropriate clips and scenes from all the existing episodes and shows the whole subplot as a separate story.
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