A campaign that can have multiple advertising angles: advertising the campaign, the participants, and the results.
Ask customers to bring a surprise to the store relating to an individual product or product category. It should be pleasant and surprising. Each surprise is photographed, videoed and published, and each participant gets a reward for participating. One will also get a big prize – the best surprise.
Stand out, surprise and delight your customers.
Have mechanism that is surprising to customers that do certain things, like picking up the right product of the shelf. A surprise might be a paper pop up cube places under the product and offering a gift or discount, a banner that unfolds from the top of the shelf when a customer removes a particular product, etc.
A novel way to deliver a letter or a small gift.
A delivery service that uses small drones at the last step of delivery. Most of the route is done by a car just as any other delivery. When arriving at the recipient’s address, a short distance hand controlled drone is used for the final step of delivery at the front door or even a window.
Generate more visits and revenue from your best customers.
Offer to create for them a monthly (or weekly) personal “surprise” box. All they have to do is come into the store when they get the alert that the new box is ready. There they can open their personal box and if they like what you prepared they can buy it at a discount.