It might lead to more income and better relationship with the customers.
Show cost of the online information product (making and marketing), how many you need to sell to make a profit, and how many already sold. Emphasize the smaller amount (first the amount sold, when the amount needed to turn a profit is near then show the amount still needed, and when the profit exists then show the profit.)
It will change the dynamics and might help.
Publish all numbers that are relevant to the publisher for each post. The page views, income from advertising, etc. This might change the dynamics of how posts perform in an exciting and unexpected ways.