Why?
- Have a third party certify it.
- Grab attention in today’s noisily hyped world.
- Since most people interested in us won’t want to buy right now, but will buy from us when they do, we need a way remind them constantly they can buy from us.
How?
Insert a short code in the HTML email that will display your message (or one of several rotating messages) with the seal of approval by the “authority” providing the service.