Show How Many Other Visitors Are on the Landing Page and What They Are Currently Reading
Why?
Social proof – show them others also think it’s a good place to be.
How?
Use software to show small images of people floating on the page (in the margins) at the section they are reading now.
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Let Visitors Edit Your Landing Page
Why?
Get insight on what might be working and what doesn’t, while at the same time getting the visitor to go through the landing page again, giving you another chance to convert them.
How?
Have an exit intent pop-up asking the visitor to help you with the page by clicking the parts they liked or disliked and giving their input on them. If they agree they’ll be shown the page again but now when they click on a paragraph or select a sentence, they will get to choose if they liked it or not and write their short explanation as to why.
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Use Online Visitor Data to Help Your Retail Store Sales
Why?
It stands to reason that what people are currently interested in when visiting your website, might predict what shoppers would also be interested in your brick and mortar store.
How?
Get regular alerts on specific activities that show greater interest (or actual purchasing trends if you also have a web shop) and take those into constant consideration in your retail store: arrangements of products, special ad-hoc promotions, etc.
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One Time Offer Leading With Discounted Price and Quick Time Countdown
Why?
Create extreme urgency.
How?
On your sales page, after the headline, show a floating countdown timer with the price. The price is heavily discounted and goes up very quickly (5–15 minutes?) until reaching the full price. The timer shows how much time until the next higher price is set. This floating overlay follows the buyer as he scrolls and reads through your sales letter. The timer does not have to be the same for each step nor does the price increase, but the buyer can see what the next price will be. For instance, the first or last timers can be longer. You can also have a final timer after reaching the full price, where you give the buyer some extra time to buy it full price but also get a bonus. You might want to use this tool only on the second visit of the customer.
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Get Your Store Visitor to Approach You
Why?
It’s hard, awkward and many times doesn’t result in a positive outcome, when you approach a visitor to your store and ask if they need help.
How?
When a visitor comes in, position yourself within his eyesight but too further away to have any comfortable verbal exchange. After a short while, while observing him try and catch their eyes and just – in a “by the way,” familiar and welcoming style – smile and wave at them as if welcoming back an acquaintance, then continue immediately doing what you were and not looking at them. It is very different than anything they usually experience in a store. It breaks the script they have in their mind of how things happen in a store, and if done correctly, will result in many more visitors coming to you and asking for help.
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