Show How Many Other Visitors Are on the Landing Page and What They Are Currently Reading
Why?
Social proof – show them others also think it’s a good place to be.
How?
Use software to show small images of people floating on the page (in the margins) at the section they are reading now.
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Landing Page as a Serial Story
Why?
It will force you to write in a way that makes the reader want to read more, and at the same time get the reader used to clicking to get more which might help with the call to action.
How?
Instead of showing the whole landing page at once, you only show the first section and the rest of the section’s sub-headlines. This means that you need to write the first section (and subsequently each one following) in a way that makes the reader want to click on the next section’s sub-header to read what’s coming next in that section. It’s like a serial story or a TV series – you use a cliffhanger. You might also want to have a simple call to action at the end of the first section explaining what to do next.
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Change Content Based on Time of Day
Why?
You might find that people looking for information (educational content) and people who come to buy, do it at different times of the day.
How?
Have your content management software change the featured content and also the specific content shown for specific URLs, based on the probable intent of the visitor. For instance, if you have an article on how to be an early riser, you should have two versions of it (but with only one URL). One version – the one for information seekers – is more educational and tries to win the trust and appreciation of the reader and has a “join our email” list call to action, while the other one is more sales oriented with a different – “buy now” – call to action.
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A Better Way to Help Understanding How a Particular Web Page Works.
Why?
You see a web page that has some interesting elements in it and would like to know how it works. You now have to look separately at the HTML code, the CSS, JavaScript, etc.
How?
Show all relevant code for specific web page object as a pop-up overlay. This way you don’t have to hunt for each code snippet in their separate, distinct source.
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Solve This Puzzle Before You Can See the Page
Why?
A new way of letting the reader make a commitment so he will be more inclined to read and pay attention.
How?
A web page (sales letter) that – when first visiting – looks like a jigsaw puzzle. The viewer has to complete the puzzle (it should be very easy) and only then it becomes a regular web page.
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