Make Them Step Back for Better Conversions
Why?
Some evidence exists showing that physically taking a step back from a product, makes the buyer less likely to delay their purchase.
How?
Use something – an interesting photo or graphics – on your sales page that is best viewed from a larger distance, and tell the reader to do exactly that – take a step back to see it better.
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Sell Online Using the Phone
Why?
Selling on the phone is more effective, so why not combine it with online technology (especially for higher ticket items)?
How?
A website with the technology that enables the sales person to help the buyer by controlling what is happening on the web page the buyer is on now (on the seller’s web site.) The sale will either start with a phone call to the buyer by the sales person, or a request by the buyer while on the web page. The sales rep will then continue in parallel on the phone and collaboratively on the web page, controlling and guiding the buyer in both mediums (if he is any good), enabled by the web site technology that allows him to change things on the fly on the web page the buyer is seeing (and only that page – anyone else browsing that oage sees the standard version.)
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On-Page “Funnel”
Why?
It might lead to greater conversion rate.
How?
Treat the web page as a conversion funnel. Build it so that it dynamically reacts and changes accordingly to the visitor’s actions. This is similar to other marketing automation systems, where you change their path through the funnel (if they clicked on the link in the email, start them on another sequence, show them a different page, etc.), only it happens in “real time” on a single page.
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See the Web in a Consistent Way
Why?
Sometimes it’s useful to see information in an individual structure and way, regardless of the design.
How?
A viewer that renders any web page in a standard view you choose for them all. For instance, the menus will work the same and be in the same place regardless of the design of a given web page. This will let you concentrate on the important thing: the data.
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