Testimonials That Actually Do the Selling for You

Why?

Testimonials can be more than just a social proof tool; they can do the actual selling for you.

How?

When asking people for their testimonials, instead of just asking them general questions and having them express their general feelings towards you or your product, ask them leading questions to help them express their experience regarding specific benefits and features of your product. This way if that person is willing, and you ask the right question, you turn them into your sales person and get the social proof of them saying it and not you.