The Circle of Good Buying Decisions

Why?

Help them see it clearer and have more conversions.

How?

At the beginning of the sales page, after the headline, show them a circle depicting the steps they need to take for them to make the best buying decision. The steps are the different sections of your sales page (like, features, benefits, testimonials, etc.), and you can link these parts to their corresponding page sections. This will make you seem more open and honest, can educate the buyer, will condition him to buy, and is in itself a pattern interrupt.