Use Time to Help the Reader and Yourself

Why?

If the visitor to your web page sees how much time they’ll have to spend – even if it’s not short – it’ll might make them more willing to read on.

How?

Show an estimated time that it will take them to read the web page, based on an average reader’s speed. Then as they read and scroll down the page, update the estimation of time remaining until they finish, by taking into account both the remaining unread parts and also their actual speed of reading.