We Want You to Leave as Quickly as Possible
Like google, who want you to leave their search result page as fast as possible (because you have found a good result in the search), we want you to find what you want on a specific topic. This will build your trust in us and make you return again. This is a highly desirable result in today’s world of finding things where you happen to be (Twitter, Facebook etc.)
Build a news site for each subject where all the news is sourced from somewhere else and only the best news items are curated and presented to you. When you (hopefully quickly) find something interesting you just click over there to read it. Then come back for more.