Marketing Agency for Self-Publishers
Why?
Writing a book even a good one does not guarantee it will sell. Knowing how to sell and promote the book, launch it and use all the right tools in the right way is a different expertise.
How?
Have a marketing agency with the specific working framework for self-published authors.
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How to Be Sherlock Holmes
Why?
I would like to have his observational skills and deductive prowess. Wouldn’t you?
How?
Have a website dedicated to his methods collate the best methods from the most successful research, articles, and books. Have interviews with the writers and researchers. Build a community contributing to the learning and practicing of these skills.
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A System to Warn Your Small Child About Danger When You’re Not There
Why?
Even if you are together at home, you don’t always have your eyes on him. Specifically, when they are a little older around the age of 5 and up. They might be playing on the balcony or by the pool and you’re not there.
How?
Have a perimeter sensor system that omits a low but loud disturbing or irritating sound when someone gets close. Nothing to frighten them, just let them know there is danger close by and they should stay away from the edge of the balcony or the pool.
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Am I a Fool To Buy This Now? Should I Wait for the Next Version?
Why?
For many things you want and need nowadays, you might ask yourself this question. New MacBook, TV or Camera? I don’t have to buy now so should I wait?
How?
Have an “oracle” that would ask you some questions like “what’s the time frame you can wait?”. Then crunch all the info gathered online and from other sources and give you a recommendation whether to buy now or wait.
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Match Your Website to Your Target Audience
Why?
You probably have more than one profile (avatar) as your target audience. Using some principles of influence like authority and similarity can help project the right image for a particular visitor.
How?
Have different looks for your website, each projecting what you want to the current visitor. For instance, projecting authority to a corporate visitor might include a photo of you in a smart high-end suit giving a talk to a large corporate audience. At the same time for someone who has a small business they run from home, a more “rich guy” casual photo of you might project more authority to him. The technical solutions for doing this by keeping track of where the visitor came from, what ad or article did they read before they clicked and came to your site, etc., are already available, as well as dynamically modifying the look of your website. You should have a default look for your site, for those visitors who you don’t know enough about.
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