How to Launch a New Product With a Storm of Micro Communication Bits
Why?
Get better attention without asking too much from the subscriber.
How?
Break launch email sequence into many small email messages, one or two sentences each (and maybe an image.) Each should do three things: 1. Be very short and easy to consume. 2. Make sense and build your case for your product (tell a story, give useful information and tips, etc.) 3. Have a cliffhanger, so the subscriber will anticipate the next one.
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Different Photo Sequence Depending on the Viewer
Why?
It’s a gimmick that makes the viewing more enjoyable and can help sell the best print for the viewer.
How?
Before showing the sequence of photos, ask one (or more) qualifying questions. Depending on the answers the viewer will see a different sequence of the pictures. The objective is to first, help them have a better experience that is more suited for them. Second, to make the best lasting impression and have a higher chance of them buying a print. This can be done online or in a gallery.
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Two Dimensional One Page Web Site
Why?
The “one-page” website, where you move (scroll) from “page” to “page” on the same page by clicking, is very popular nowadays. These are all done by scrolling vertically, and sometimes it takes long and looks disorienting.
How?
Have this mechanism working both vertically and horizontally. This way you can minimize long scrolling.
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I Am Missing… Journal
Why?
See if there is something you miss that is still important and can be replaced.
How?
Every day write what are the things you are missing that day. Don’t make an exhaustive list daily, only the things that naturally occur to you during the day.
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One Photo Out of a Sequence of Many
Why?
As an interesting challenge.
How?
Have a sequence of photos with a logical connection to one another (a theme, a story, etc.), that are displayed in a way that creates a mega photo when looked on from a distance. In the mega photo, each element is one of the pictures in the sequence. It is similar to using a lot of photos to create a larger one, but here all of the photos used should have a uniting theme and preferably their sequence should also make sense.
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