Quick Email Sequence
Why?
Engage to the subscriber, make them like getting your emails, and maybe achieve a higher conversion rate.
How?
Create an automated email sequence, where the next email is sent immediately (or with only a short delay.) The sequence is activated by the open and/or click actions of the subscriber. This can be a game with a prize, a quiz, or anything that can be broken down into simple individual steps that the participant would want to go through.
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On-Page “Funnel”
Why?
It might lead to greater conversion rate.
How?
Treat the web page as a conversion funnel. Build it so that it dynamically reacts and changes accordingly to the visitor’s actions. This is similar to other marketing automation systems, where you change their path through the funnel (if they clicked on the link in the email, start them on another sequence, show them a different page, etc.), only it happens in “real time” on a single page.
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How Does Reaction Time Relates to Conversion?
Why?
If a pattern could be found that is typical to visitors who convert, it can be useful.
How?
A study to measure the timing of visitor actions to find useful patterns.
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Open Ad Repository
Why?
So anyone can see what ads are being used successfully and model new ads based on them.
How?
Software that scans the web and publishes a free list of ads. Each ad show all variant found over time and how long they were used.
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Marketing Technique of the Month Report
Why?
Learn cutting edge proven marketing techniques.
How?
A monthly report showcasing at least one new marketing technique, including real data from case studies.
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