An Old Idea for Advertising New Media
Why?
Use and old technique to get attention in today’s media.
How?
When posting to social media like Facebook, use an image of an old newspaper boy holding a newspaper with today’s headline. The deadline for the post you are linking to.
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The Guide to Unexpected Luxury
Why?
Find the gems nobody knows about.
How?
Publish articles about unexpected places of luxury. Places that might be small and even near you, but you never heard about.
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The Worst Life Hacks
Why?
Find out what to avoid.
How?
A website where experts and readers list their experience with life hacks that do not work and the reasons why.
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Spectacular Failures and Unbelievable Successes in M&A
Why?
See how things worked out unexpectedly.
How?
A book or website that follows mergers and acquisitions from their (obvious to everybody at the time) initial mistake or “sure thing” status, until the story changed and the opposite occurred, followed by hindsight analysis.
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The Place for Love
Why?
Find out everything about love.
How?
A publication dedicated to the subject of love. Scientific history and current research, literary references, models and theories, etc.
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