Build Cult Following for a Brand - an Experiment

Why?

The perfect target audience is: 1. Irrationally passionate; 2. Plenty in number; 3. Easily reached.

How?

Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc. Icons made by Freepik