Build Cult Following for a Brand – an Experiment
![Map](https://mydailyideas.com/wp-content/uploads/2016/06/map-copy-250x250.png)
Why?
The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.
How?
Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.
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