Build Cult Following for a Brand – an Experiment


The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.


Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.

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October 21, 2016

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