Cling-on Stretch Eyewear Satchel
Why?
To protect and keep eyewear (optical and sunglasses) clean.
How?
Make the satchel from a material that has the same qualities as the ones used to clean the lens, but that can also stretch. The satchel is smaller than the eyewear, so when you push it inside it stretches and conforms to the shape of the eyewear. Before you take it out you can wipe it while still inside and take it out cleaned.
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Controversial Campaigns Unlimited?
Why?
Controversy is sellable. It’s attention grabbing and people react to it, write about it etc.
How?
Have a secret agency that specializes in creating publicity with controversy. You as the client who want the publicity will work with the agency to pinpoint what could be used in your specific case, as well as what are the boundaries, how far can the agency go, in what areas and subjects, as well as where not to go.
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Medical Help Now App
Why?
You toothaches or you have a splitting headache, maybe stomach cramps etc. It’s not a 911 situation but you need help now. This is for temporary help and comfort as well as quick diagnostic to know if further emergency help is needed.
How?
Have an app where you can with just a few clicks describe the problem and get connected to a doctor (dentist, GP or any specialist) that can firstly get all the details, and secondly come over and help (examine you and give medication if needed). Doctors apply and specify when they are available, and the app connects them with the patients.
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The Beta Club for Cutting Edge Buyers
Why?
Companies need early adopters and raving fans to beta test their products and services. These buyers like to be on the cutting edge.
How?
Have an insiders club where buyers apply to join. They should show some proof that they are true cutting edge buyers in areas of interest to them. In return, when they are accepted they’ll get access to cutting edge new products and services first, well ahead of the market. They’ll also have an opportunity (and responsibility if they want to stay members) to help shape these products’ final version. Everything they buy has a money back guarantee, so no risk for them. Companies pay to access these club members.
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Show Your Home Without Going Anywhere and Get Immediate Interior Design Help
Why?
You don’t leave your home and still you’ll get a live interior designer to view your home and help you in real time.
How?
After choosing a designer you’ll arrange an online video tour of your house using your phone camera. He’ll talk with you while you show him around, then discuss some ideas. Those will be expanded to a detailed plan for you.
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