Pricing Techniques in Marketing
Why?
There are many situations and many ways to price. Which pricing is good for what situation?
How?
A book that covers everything from why and when is a yes or no choice to a price is the best, to the sophisticated techniques of multiple pricing options for different segments of the market (up to the individual as a segment.) The book should cover amongst other subjects at least these: the psychology that make these work, the strategic decisions of pricing as a part of branding, the tactical solutions to different situations, publishing prices – when and how, when not to publish prices, take away marketing for higher prices, when is it good to compete on price (and when not to), price elasticity, price, and competition, how to use pricing as a motte, how to have the customer tell you the actual price they’re willing to pay.
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Define Terms for Kids
Why?
When you type “define moratorium” in google most of the time you get a pretty good explanation back. These are mostly hard to understand for kids.
How?
It would be good to have a kids version of these. Maybe in the format of “define moratorium for kids”. Google can do it, but it could also be probably done by a dedicated site that is optimized for this template of a keyword query.
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Learn the Rules of Successful People
Why?
There is much insight in what successful people think made them a success.
How?
Publish periodically an article of the rules of a successful person. The article is also an interview that you conduct with them, where you get all the insights and tips regarding these rules, that they think are their secret for success, and how to implement them.
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Health Pseudo-Science Watchdog
Why?
Daily you see many posts online about health that are published without real scientific information behind them, or based on cherry-picked facts. These are misleading at best, and dangerous at worst.
How?
Have a watchdog organization that scans the internet for these posts, and especially those that catch on. When one is found the team should initiate an online campaign showing the real facts behind it and shaming the publishers to take these down and (maybe) prevent them from doing it in the future.
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An Exhaustive Collection of Definitions for Popular Terms
Why?
So you can decide which one is more appropriate for a given situation, and to give an as complete a view as possible of popular terms.
How?
Collect an exhaustive list of definitions of popular terms and publish online.
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