Your Favorites – a Special Menu Just for You
Why?
Provide a better experience for your restaurant’s clients and make them return.
How?
Track repeat customers’ habits: what they order regularly, and prepare for them a custom menu that has their favorite items. Next time they come in, present it to them along with the regular menu.
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Increase Customer Loyalty and Satisfaction
Why?
Research have shown that what people remember most from an experience, are the highlight and the end.
How?
After you convinced the customer to buy your product or service and had him go through the quite laborious process of doing so online, do one last surprising, kind, and delight eliciting thing. This can be a pop up with a sincere thank you and a gift – anything that causes them to feel good, even if unrelated to their purchase.
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Change Your Sales Page Based on Their Beliefs and Assumptions
Why?
If you know your target audience, you might also know the general list of their beliefs and prior assumptions. It would be useful to learn the exact ones for each visitor.
How?
When a visitor comes to your sales page, immediately show them a pop-up with a list of these beliefs and assumptions, and ask them to choose the ones they identify the most with. Based on their answer you then display slightly different sales page – emphasizing the relevant sections to address these – to each visitor.
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Landing Page as a Serial Story
Why?
It will force you to write in a way that makes the reader want to read more, and at the same time get the reader used to clicking to get more which might help with the call to action.
How?
Instead of showing the whole landing page at once, you only show the first section and the rest of the section’s sub-headlines. This means that you need to write the first section (and subsequently each one following) in a way that makes the reader want to click on the next section’s sub-header to read what’s coming next in that section. It’s like a serial story or a TV series – you use a cliffhanger. You might also want to have a simple call to action at the end of the first section explaining what to do next.
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Use Very High Price as Persuation Technique for Your Online Sales Page
Why?
Using a higher price will make the price you are asking seem much more reasonable. You need a tool to help you keep that in front of your visitor al the time.
How?
Have a floating box (to the left, right, bottom or top of your page) showing your potential buyer a product that is much much (even ridiculously) higher price that what you are trying to sell. The floating box always stays visible even when the visitor scrolls up or down.
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