More sales and more profit.
Have only very low and very high price versions of the product or service. For instance, a book even by a known author as an ebook would cost under $5 (preferably $1), while the deluxe hardbound printed edition would be $30-$90 or more.
Use testimonials of people who didn’t buy and their reasons for not buying. It should be presented as a positive: “I didn’t buy because X but would have bought because of Y and Z” where X is a benefit that they don’t need or does not apply to them, and Y and Z are also benefits that do.
Emphasize testimonials might lead to higher conversion rate.
Use a big picture of the person giving the testimonial that changes after a short time (3–5 seconds after it becomes visible on the viewer’s screen) to the actual testimonial (text or video that plays silently.)
Marketing automation encompasses many functions and service. It would be useful to have a tool to help build funnels.
A graphical interface where you can drag and drop specific functions connected to external services (Facebook, Google, etc.) and have the basic building blocks (tracking pixels, campaigns, etc.) built for you at these services (using their APIs), all based on your design.