Category Archives for Marketing

A Different Approach to Opt in Pop Ups

Why?

To get the visitor’s attention without irritating them.

How?

Have a small sprite animate across the screen, lodge itself to one end of the screen and follow the visitor when they scroll up and down. This can be triggered by time or exit intent just like a normal pop-up. It doesn’t have to be big, a small one might be better, and it should have an interesting image or symbol on it to make the visitor want to click it. Only when the visitor clicks it the opt-in pop-up appears.

Icons made by Freepik

 

November 23, 2016

One Time Offer Leading With Discounted Price and Quick Time Countdown

Why?

Create extreme urgency.

How?

On your sales page, after the headline, show a floating countdown timer with the price. The price is heavily discounted and goes up very quickly (5–15 minutes?) until reaching the full price. The timer shows how much time until the next higher price is set. This floating overlay follows the buyer as he scrolls and reads through your sales letter. The timer does not have to be the same for each step nor does the price increase, but the buyer can see what the next price will be. For instance, the first or last timers can be longer. You can also have a final timer after reaching the full price, where you give the buyer some extra time to buy it full price but also get a bonus. You might want to use this tool only on the second visit of the customer.

Icons made by Freepik

 

November 21, 2016

Intelligent “WHY” Finder

Why?

It’s always useful to know the “why” of your clients, but most of the time what their answer to the first “why” question is not the real reason why.

How?

An intelligent “why” questioning software. You define the first question, for instance, “why do you want this item?”, and the software poses the question to visitors of your website (triggered by certain conditions), and based on their answer, continues to intelligently form new “why” questions until the underlying truth is discovered.

Icons made by Freepik

 

November 21, 2016

One Month Massive Action Plan for Promoting…

Why?

You want to have a month full of massive marketing. Maybe it’s the company’s birthday, or you have opened a new store, etc. How to go about doing this?

How?

A booklet covering one month of massive action. Extensive lists of ideas to pick from, offline and online marketing, how to create lots of content from a single source, how to use content from one promotion to create the next communication storm, best practices for each offline and online channel, etc.

Icons made by Freepik

 

November 20, 2016
1 11 12 13 14 15 42