The Use of Love in Marketing
Why?
Research shows that the use of love (the word or associated symbols) enhances conversion rate.
How?
Use the word love itself or a heart shape (use cardioid instead of heart when a heart is incongruous) in your communication to increase conversions.
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An SQL Based Query Language With a Higher Level Abstraction That Is Specific to Marketers
Why?
For the more technical marketers to easily and flexibility query the database.
How?
Abstract such concepts demographic and psychographic data, history, statistical data, grouping, channels, funnels, conversion, etc., that are useful for marketers. Use these to create a higher level language for quickly and easily build complex queries in the realm of marketing.
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Show in Real Time What We Know Abot the Visitor So They Can Help – an Experiment
Why?
There is currently a cat and mouse game going on between visitors and marketers. Marketers try to gather as much information and insight about each visitor to their website, visitors don’t like it, and try to obscure the information, even though it can be very beneficial to them (if handled correctly.) Maybe this will help.
How?
When they visit our web page, show them what is known about them in a popup window, and in a way they can, with simple clicks, correct the wrong information. This will demonstrate that the marketers are transparent about what they do, explain to the visitor why it’s important they work together for mutual benefits and give the marketers more accurate information.
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Time Your Communication Based on Your Subscriber’s Consumption
Why?
You might already use auto email sequences to communicate with your subscriber. The way it’s being done is preprogrammed. You send the emails at a certain pace, regardless of when and if at all they read them. That is not optimal.
How?
At the end of each email have a call to action asking them to help you with just one click, something like: “Did you find this email message useful or enjoyable? Help me by simply clicking YES or NO.” The click will tell you two things: 1. They finished reading it. 2. If they liked it. You can use both to dynamically trigger the next email and also decide which email to trigger based on their reply.
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A Slight Shift in Paradigm for Email Marketing
Why?
One of the email’s advantages over other communication channels is that it’s a push medium. You send your message, and it gets in front of them. This is a good thing, but it might also be a disadvantage, especially if your email messages are long because they see it, think to themselves “later,” or even worse “delete.”
How?
What if your email messages would become more pull than push. They’ll have only a subject line (the headline), and the body will just be a link. You gain two advantages: 1. They get used to this format from you, so there’s a higher probability they’ll take a look and not think “TLDR.” 2. When they do read it, it’s on your webpage where you can do a lot more than in their email client (precise tracking, pop-ups, etc.)
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