Silent VIP Membership
Why?
You would like your VIP treatment the way you like it when going shopping.
How?
A system that senses when a VIP card carrying member enters your store. Immediately a rep is alerted not only to this fact, but they also see their picture, their past purchases, and most importantly, their treatment preferences (approach and “tail” them, stay away until they call for you but be alert, etc.) gleaned from speaking to them and observing them in the past.
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Limited Premium Tickets for the Movies
Why?
You want to skip all the advertising before the movie and get a VIP entrance to the film in time for the start of its screening.
How?
Sell a limited number of premium tickets. Each ticket will have the time the movie starts (after all the ads) printed on it. A few minutes before this time you will make your way to an exclusive entrance and be led to your seat personally by an usher, just in time for the movie to start.
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A Simple Experiment to Get Visitor’s Email Address
Why?
Most know wisdom today suggest either “bribing” the visitor into giving away his email address or influencing them to do that out of gratitude. Is there a third simple way?
How?
An experiment. At a certain point during the visitor’s journey on our page, simply ask them for their email address giving no reasons nor bribes. Measure conversion rate compared to current practices not just for getting the email address, but for the most significant conversions like a sale.
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Use Online Content Marketing Techniques to Make Book Publishing Success
Why?
It’s is hard to get people to buy and read your book – you need to convince them it’s worth their money and time.
How?
Content marketing is excellent at distributing your presence and creating entrance points for potential buyers. Use the same techniques to get people excited and buy your book. Use a combination of parts of the book and new content to establish many points where buyers will meet your book and enter the funnel. Then use all the other content that you already created (again, parts of the book and new content) to automatically feed the new potential buyer and lure them closer and closer to buying it. You can use whole chapters from the book if they can stand on their own as interesting and useful, or create a special version that can do that. This process can start (it’s better this way) before the book is published.
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Get the Visitors to Do Your Selling for You
Why?
Convincing a visitor that you are the right choice for them is always hard for the first sale.
How?
Start the sales letter explaining to them that usually what they would be reading now is all the reasons why they should buy. This, however, is different. You want to play a game with them.
You will give them a headline that encompasses all you would say in one long sentence, and put in it all the benefits, features, etc. that are important for you to convey.
You then list for them all the standard points you were going to make a list of short, concise titles. Things like benefits, features, objections, etc. They now have to click on each of these titles one after the other. When they click a title, they will get a pop up with a list relevant to that title (features for a beauty product: not animal tests, shining skin, takes only one minute to apply, etc.) mixing in also such features that are not related. The game is for them to click on the right features only. They do this for all titles.
This way they – and not you – are expressing all the important points you want to make.
You then give them a score, show them the points they missed, and can even give them a reward (maybe a sliding discount dependent on how few they missed – they might even reload the page to get a better score the second time which will only enforce all the point again in their mind), or ask them for their email to send them their scores
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