Know How Well Your Influence Worked
Why?
Some theorize that it’s not the influence that makes the change in your subjects’ mind but what they tell themselves in their minds after the get your message. It will be beneficial if you knew what it was and if it’s negative or positive.
How?
A mechanism that detects that a visitor to your web page (a sales letter, opt-in page, etc.) is about to act (leave your website as an example), and pops up an overlay on the page that asks them to give a short input to different sections on the page (different influence techniques). You explain that it would help you to better provide what you are offering (you can provide an incentive.) The object of this is to get them to tell you their self-talk – what they are saying to themselves – so you can see if it’s negative, and use that to improve your on-page influence techniques. They can see the original page and new boxes under each section where they can write what they think.
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Find Out the Best Headline Template – an Experiment
Why?
Many headlines templates are known to work well. It would be useful to learn from time to time which ones are the best.
How?
Periodically, test the top headline formulas in different fields (health, money, self-help, golf, fitness, etc.) and publish a leaderboard of what works best for each field.
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Use Laughter to Get Better Attention and More Clicks for Your Ads
Why?
If you see someone laughing, and it’s not obvious what about, you get curious.
How?
Create a video of someone laughing while staring at something that can’t be seen in the video. Something he is watching or reading on his phone, something of the frame, etc. You can even find many such videos already on YouTube and other video sharing sites. You should caption the video with a headline that leads to what you want to show them when they click. Something that also enhances their curiosity like: “Want to see what all this laughter is about? Click here!” The landing page should continue with this laughter theme and lead to your message. Only use this if you are showing this to a very precisely targeted audience. You don’t want just anyone to click. If you don’t have such a tightly targeted audience, qualify them in the caption, for example (borrowing from a classic): “Want to know why they all laughed and what about when I told them I’m going to be rich?”
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A Marketing Experiment With the Swiss Cross
Why?
It will be an advantage to know if the Swiss cross helps conversions.
How?
Do a series of A/B tests using images that include the Swiss cross and images that do not. Logos with and without the Swiss cross, ad images, video overlays, etc. Tests should be done in different interest areas (consumer goods, services, online, retail, etc.)
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Very Short Pop Up Flash Sale
Why?
Help convert the ones who are just a step before buying.
How?
When a visitor seems to be interested in an item (he spent more than average time on that page, scrolling back and forward reading, etc.), but then seemed to not buy the item and move on to something else (still on your website), you can pop up a one time offer that has a very short time limit (one minute should be more than enough.) It might say something like this: “Get XYZ for $79 instead of the usual $139 price. This offer is only good if you add it to your cart within the next 00:48 seconds.” (The time is an active countdown.) Once it’s in the cart, it should have a small text saying that the discount is only valid if they buy it during their current visit. This will help keep them from abandoning the cart and not finishing the purchase.
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