Get a Small Payment Commitment and Convert More Visitors to Buyers With Higher Transaction Values

Why?

It will help you convert more visitors to buyers and have a higher transaction value for such a buyer.

How?

When they enter your shop, ask them if they want to get into a raffle where every day (or week) you randomly select one buyer and refund their entire purchase for that day. They only have to buy a very low-cost raffle ticket (max $1.) You can also decide to donate the revenue from selling the raffle tickets to charity and let them know this.
This little tactic will already convert them from a visitor to a buyer – they already spent money with you. This will now lurk in the back of their mind when browsing at your store: “buying more will get me a bigger jackpot if I win.” If you are giving the proceedings from the raffle tickets sales to charity (and don’t forget to let them know this), they will also feel good about themselves and be more likely to spend more money on themselves.

 

How to Make It Easier for a Visitor to Become a Trusting and Willing Buyer

Why?

If you can make them spend money easier why wouldn’t you?!

How?

If the target audience is right for this try the following:
At an early stage of them browsing your website have a popup that asks them for a small contribution to charity (one that is congruent with their values) that you will match one for one. Maybe something like this: “Please help us bring clean water to the children in XYZ. We only ask for one dollar, and we will match that one dollar by contributing one dollar of our own. Your contribution of only one dollar means two dollars spent on clear water for kids. Click here to give the kids $1 so they can have clean water.”
If they donate the one dollar you achieved two things: they already trust you enough to give you money, and they now feel good about themselves, so now they can “sin” a little and award themselves by buying what they want – what you are selling.

 

All the Major (and Some Minor) Time Management Systems Analyzed and Compared

Why?

If you could see in one place all the attributes of all the major time management systems, it would be easier to find the right one for you.

How?

Build a massive online “table” of sorts, categorizing and analyzing all facets of time management and how each system is faring in them.

 

What Is the View From Where I Am – Anonymous Confessions of Business Leaders

Why?

It’s interesting to see things through the eyes of great business leaders.

How?

Do deep interviews with business leaders. Keep their anonymity and even obscure particular facts as needed to keep them anonymous. This will make it easier for them to speak more freely. What we are after is their true view of the world, what it means to be in their position, how did they get there, etc. the good, bad and ugly – all anonymously.

 

Booklet Series on Specific Subject Matters and Their Applications

Why?

Firstly, many subjects have multiple components that can be used by themselves or in combination with some or all of the others. Second, many of these topics can be practical but are presented as theoretical principles with little or no concrete examples or guidance on how to use them. For example, the work by Robert Cialdini on influence can be utilized as a practical toolset in many fields, but the book – although giving multiple research case studies – has no practical use examples.

How?

Create a series of booklets on each component of the subject matter. Each booklet should cover the theory, so the reader understands the why and the how, and then go on with a long list of examples in many areas it can be used general guidelines should also be given if possible. Some of these practical examples use only the booklet’s component, and some use it with more elements from other booklets in the series.