Deliver Personalized Ads on Billboards
Why?
You are more likely to take notice if the ad is calling out to you and your specific needs and wants.
How?
Recognize the driver (by the car’s license plate, his mobile phone’s position, etc.) and display a personalized ad on the billboard.
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Scrambled Words Ads That Grab Attention
Why?
To stand out from the many other ads out there.
How?
Research showed that some words, when they have their letters mixed up – except the first and last letters – are still readable by us. Use this technique in ads to grab attention.
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Context Sensitive Floating Ad
Why?
To better target ad messages to what the visitor is seeing or reading.
How?
Have an ad that floats and stays with the visitor as he is scrolling the web page. This floating ad changes based on the text the visitor is currently reading or the graphic or video he is watching. This way each ad and call to action can be very particular to the state of mind of the visitor at any given time.
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A Possible Solution to the Ad Clutter Problem While Increasing Ad Effectiveness at the Same Time
Why?
Many users seem to be fed up with the large amount of ads they get on many online publication sites (news, blogs, etc.)
A new way is needed that is better for everybody, the publisher, the advertiser, and the reader.
How?
Do not display any ads on the page anywhere. Only show one ad at a certain point, based on time, intent, behavior, etc. This will get rid of the clutter of ads, will be much more targeted (behavior, etc.) and will be more effective because to continue the reader has to interact with the ad (if only to dismiss it.) This can be repeated based again on behavior with a new ad and so on.
Fewer ads, higher price per ad impression, higher conversions (because of the precise targeting and required interaction.)
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What’s Their Number One Question That Worries Them?
Why?
Because if you know what’s their number one worry is you can target them with the right hook to grab their attention.
How?
If you already know your target market (your audience) then create an ad that calls them out and asks them to help: “are you planning to open a new coffee shop? Answer this one simple question and we’ll help you – free”.
The ad goes to a landing page where you ask one question and has an input box for them to write in: “As a new entrepreneur planning opening a new coffee shop, what is the one big question you have? What is it that most worries you, that if you find the answer to would help you the most? Please answer in detail. We collect your and others’ answers and will send you a free report on how to solve your problem.”
Gather all the answers and write a report on the one question that worries the majority of them. Send it to all specifying that this is what worries most.
Then use retargeting to call out again all of the participants (pixel them on the landing page).
From now on advertise based on this question to all future people in the target market.
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