Crowd Sourced Ads
Why?
For the brand, it’s a double win: people creating the ads are also making their bond with that brand stronger, and the ads themselves are content and might even be good enough to use in actual campaigns.
For the ad creators, it’s also a double win: they can show their creativity to the world, and also get paid (money, prizes) if their creations are successful.
How?
A marketplace or platform for people to publish ads they create for their favorite brands. These can be in any form or size, text, image, video, etc. A brand can ask for ads, create competitions, offer prizes, etc., or just pick and choose from ads that people just made without any brand initiation. Brands choose ads to use in their campaigns and can even use all the ads as content.
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Use Laughter to Get Better Attention and More Clicks for Your Ads
Why?
If you see someone laughing, and it’s not obvious what about, you get curious.
How?
Create a video of someone laughing while staring at something that can’t be seen in the video. Something he is watching or reading on his phone, something of the frame, etc. You can even find many such videos already on YouTube and other video sharing sites. You should caption the video with a headline that leads to what you want to show them when they click. Something that also enhances their curiosity like: “Want to see what all this laughter is about? Click here!” The landing page should continue with this laughter theme and lead to your message. Only use this if you are showing this to a very precisely targeted audience. You don’t want just anyone to click. If you don’t have such a tightly targeted audience, qualify them in the caption, for example (borrowing from a classic): “Want to know why they all laughed and what about when I told them I’m going to be rich?”
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“Comming Soon” Launch Campaign
Why?
Grab attention and stand out.
How?
- Online ads leading to a page with content that changes with each step of a mystery or riddle.
- Offline ads that do not give the whole link but do give clues how to solve or find out the missing characters of the link.
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Put the Customer in the Advertisement
Why?
It’s getting harder to get the attention of potential or existing customer with our ads.
How?
When communicating with them through advertising using personal channels like email, instead of just showing them how others are benefiting their life with our product, put them inside the ad. If Coca-Cola is now showing young people in their ad’s image it would be good if we could insert a photo of the customer into the ad showing him how his life is good with Coke.
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What’s Their Number One Question That Worries Them?
Why?
Because if you know what’s their number one worry is you can target them with the right hook to grab their attention.
How?
If you already know your target market (your audience) then create an ad that calls them out and asks them to help: “are you planning to open a new coffee shop? Answer this one simple question and we’ll help you – free”.
The ad goes to a landing page where you ask one question and has an input box for them to write in: “As a new entrepreneur planning opening a new coffee shop, what is the one big question you have? What is it that most worries you, that if you find the answer to would help you the most? Please answer in detail. We collect your and others’ answers and will send you a free report on how to solve your problem.”
Gather all the answers and write a report on the one question that worries the majority of them. Send it to all specifying that this is what worries most.
Then use retargeting to call out again all of the participants (pixel them on the landing page).
From now on advertise based on this question to all future people in the target market.
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