Augmented Reality Customer Loyalty Program
Why?
Having customers more involved and interact with the products is a good thing.
How?
A loyalty app that uses augmented reality to show the shopper what deals he can get on certain items. He just needs to point the camera at the products and see a new layer of information, small videos in a picture, badges, points, etc.
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Surprise Beacons – Real Life Messaging
Why?
Take emojis and stickers offline to real life.
How?
Incorporate into messaging systems (Facebook, Viber, a new app just for this) the ability for users to “leave” messages, emojis and stickers at real life spots in the city. When the recipient approaches the spot, the system will either show him the message or guide him to the place (a game like hot-or-cold) and then show him. The spot can be a meaningful one, or just somewhere the sender knows the recipient will be like on route home.
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Augmented Reality Window on Public Transportation
Why?
So you can see as a tourist where you might want to get off the bus and explore.
How?
Have the windows (transparent LCD screens) show interesting information on places as they pass by or about to, so you can decide to get off when you see something interesting.
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“Last Mile” Augmented Reality Walking Directions
Why?
You just came out of the subway or off the bus, and need to walk to get to your destination – the address and the building. But how to get there?
How?
Open the app and scan your surroundings with it. The augmented reality app will show you what direction your destination is, and show you with on-screen instructions how to get there.
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Harry Potter Augmented Reality Game
Why?
Visit the places that inspired and are part of the Harry Potter world.
How?
A game app that gives you hints on where to go. When you find such a place the app – using augmented reality – will show you facts, stories and additional “things” when you point the camera at the spot. You can collect “stuff” from places you managed to find.
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