Tag Archives forAutomation

API Based Graphical Marketing Automation Builder

Why?

Marketing automation encompasses many functions and service. It would be useful to have a tool to help build funnels.

How?

A graphical interface where you can drag and drop specific functions connected to external services (Facebook, Google, etc.) and have the basic building blocks (tracking pixels, campaigns, etc.) built for you at these services (using their APIs), all based on your design.

Icons made by Freepik

 

January 20, 2017

Know Everything About Your Facebook Fan

Why?

To find out new communication channels to each one, their email address, phone number, etc.

How?

Build an automated system that polls the Facebook API for all the data on new fans. Then use other external services’ and their APIs to gather new information. The system can then connect to your other marketing automation services to feed them the new information. It can also build aggregate sub-segments based on demographic and psychographic groups it finds of fans that are very similar to each other.

Icons made by Freepik

 

October 18, 2016