Build Cult Following for a Brand – an Experiment
Why?
The perfect target audience is:
1. Irrationally passionate;
2. Plenty in number;
3. Easily reached.
How?
Use the same techniques used by cult leaders and mystery entertainers, to build a following for your brand. Techniques like: insider language patterns and phrases, us against them (other brands and their followers), segregation, hierarchy, repetitive tasks, inner circles, assimilation, etc.
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Social Media Bot for Brands
Why?
There are multiple platforms used to communicate with a brand, and in many, there is an expectation of immediate reaction.
How?
A bot that replies intelligently to messages by analyzing the message, then responding with a short explanation this is so you know we’re on it, and if possible some concrete answer.
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Crowd Sourced Ads
Why?
For the brand, it’s a double win: people creating the ads are also making their bond with that brand stronger, and the ads themselves are content and might even be good enough to use in actual campaigns.
For the ad creators, it’s also a double win: they can show their creativity to the world, and also get paid (money, prizes) if their creations are successful.
How?
A marketplace or platform for people to publish ads they create for their favorite brands. These can be in any form or size, text, image, video, etc. A brand can ask for ads, create competitions, offer prizes, etc., or just pick and choose from ads that people just made without any brand initiation. Brands choose ads to use in their campaigns and can even use all the ads as content.
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Brand Building Discovery Service for Marketers
Why?
You need to over-deliver in your communication with your audience and also build your brand on a daily basis.
How?
You give us your audience(s) profile (demographics and psychographics), and we will discover for you daily (or weekly) up to date content you can share with your audience. This is content they will love and expand their view of you and your brand. It will also help you segment your audience better because each piece of content is an indication of a different interest.
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Help Designing Your Marketing Story
Why?
You are trying to define your brand or want to use a story in your next campaign etc. you need someone to help you design the story.
How?
A service. Tell us your story and we’ll help you design the exact narrative using all the right archetypes, emotional triggers, to maximize its effect.
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