The Mystery Brands Man
Why?
- A new way for brands to get exposure.
- A nice stable income for the brands man.
How?
Build a video persona of someone who has an air of mystery. He smokes a pipe, talks in riddles, seems wise and at the same time whimsical.
He will do a video (series) about a brand. He’ll start with a puzzle. The first to solve it gets a prize (provided by the brand.) After a while (1 day, a week, etc.) he’ll do another appearance where he’ll try and help (again with a riddle), and so on until someone finds out who the brand is.
The first to find out gets a big prize. Anyone who tried participated in a raffle for other prizes. Anyone who shared commented, etc. also enters a raffle for more prizes. The more you participate, the more chance you have to win something.
Then he’ll do another series for a different brand, and so on.
Icons made by Freepik
Global Tailoring Brand
Why?
- For the tailors, it’s a source of high price paying customers, probably ex-pats and tourists.
- For the customers, it’s a reliable source for bespoke and tailored garments wherever they happen to be in the world.
How?
Organize local tailors around the world under a global brand.
Icons made by Freepik
Find Out What Is Your Personal Brand
Why?
Before you “sell” yourself, you need to know what is it you are selling.
How?
By guiding you with questions and examples, experiments and analysis. An app that will take you for a trip from the basics to knowing exactly what is your personal brand, who are your audiences and how to sell it to them.
Icons made by Freepik
Interactive Brand Builder – Easily Go From Nothing to a Fully Defined Brand
Why?
An interactive guide, leading and helping you define all aspects and dimensions for your brand.
How?
An app that asks all the right questions, leading you along the right path. You will have to think, answer, write, research and analyze. All the way the app will help you with what steps need to be done, in what order (dependent on your choices and progress). It will help you with research (how and where to do it), tell you about the theory behind it, best practices etc. The result will be a complete cohesive brand definition and executable plan for implementation, and through the process, you’ll gain all the knowledge to back up you decisions.
Icons made by Freepik
Meta-Brands to Help You Choose What Is Right for Your Lifestyle
Why?
You are surrounded by brands every minute of your day. When you find a brand that you like, that fits you and your lifestyle choices, don’t you want to know other brands that represent the same lifestyle in other areas of your life?
How?
Build meta-brands that apart from being a brand themselves do not produce anything. They only curate other brands that fit the lifestyle representation of the meta-brand. You find the meta-brand either by itself or by finding one of its curated brands. In that case, the meta-brand will help you find other brands to your liking.
Icons made by Freepik