You need to over-deliver in your communication with your audience and also build your brand on a daily basis.
You give us your audience(s) profile (demographics and psychographics), and we will discover for you daily (or weekly) up to date content you can share with your audience. This is content they will love and expand their view of you and your brand. It will also help you segment your audience better because each piece of content is an indication of a different interest.
Build a video persona of someone who has an air of mystery. He smokes a pipe, talks in riddles, seems wise and at the same time whimsical.
He will do a video (series) about a brand. He’ll start with a puzzle. The first to solve it gets a prize (provided by the brand.) After a while (1 day, a week, etc.) he’ll do another appearance where he’ll try and help (again with a riddle), and so on until someone finds out who the brand is.
The first to find out gets a big prize. Anyone who tried participated in a raffle for other prizes. Anyone who shared commented, etc. also enters a raffle for more prizes. The more you participate, the more chance you have to win something.
Then he’ll do another series for a different brand, and so on.
There are many situations and many ways to price. Which pricing is good for what situation?
A book that covers everything from why and when is a yes or no choice to a price is the best, to the sophisticated techniques of multiple pricing options for different segments of the market (up to the individual as a segment.) The book should cover amongst other subjects at least these: the psychology that make these work, the strategic decisions of pricing as a part of branding, the tactical solutions to different situations, publishing prices – when and how, when not to publish prices, take away marketing for higher prices, when is it good to compete on price (and when not to), price elasticity, price, and competition, how to use pricing as a motte, how to have the customer tell you the actual price they’re willing to pay.
An interactive guide, leading and helping you define all aspects and dimensions for your brand.
An app that asks all the right questions, leading you along the right path. You will have to think, answer, write, research and analyze. All the way the app will help you with what steps need to be done, in what order (dependent on your choices and progress). It will help you with research (how and where to do it), tell you about the theory behind it, best practices etc. The result will be a complete cohesive brand definition and executable plan for implementation, and through the process, you’ll gain all the knowledge to back up you decisions.
You are surrounded by brands every minute of your day. When you find a brand that you like, that fits you and your lifestyle choices, don’t you want to know other brands that represent the same lifestyle in other areas of your life?
Build meta-brands that apart from being a brand themselves do not produce anything. They only curate other brands that fit the lifestyle representation of the meta-brand. You find the meta-brand either by itself or by finding one of its curated brands. In that case, the meta-brand will help you find other brands to your liking.