Use Price Comparison to Your Advantage
Why?
If you are selling products or services that the buyers can see the prices of (books for instance) easily, you need to have the right juxtaposition to make them seem a great buy.
How?
Instead (or in addition) to showing them in the usual places (a book fair to continue the example above,) go to where your target audience is but where your products seem much cheaper compared to what is already exhibited there. So take the books that might appeal to wealthy people and show them at the yacht expo or luxury car exhibition. Compared to the prices of yachts and cars, even the most expensive book at full price seems like dirt cheap, and if you match the offerings to the target audience, you’ll get much more sales (then at a book fair.) Both people who can and might buy yachts, and those who can’t and just come to look, will have both a need to spend (especially if they can’t buy) and it’ll be a cheap price to pay for them to feel good.
Icons made by Freepik
Greatest Sales Systems Compared
Why?
There are a few very good and proven sales systems by some excellent sales experts. It would be useful to know what techniques are covered by what system.
How?
A table covering different techniques and systems. Each cell will indicate if the system teaches that particular technique, and what is their special slant on it.
Icons made by Freepik
Cross Service Glossary
Why?
Many times different online service providers (CRM for instance) in a given field use different terms to describe features, tools, and solutions. When you are considering moving from one service provider to another, it’s hard to see which of these the new provider has – what is their equivalent for a tool.
How?
Build an online tool for comparing your current provider to others. You select your provider and the get back a table showing you if the other providers have that feature, what is it called, and what are the differences.
Icons made by Freepik
House Brands and How They Compare to the Big Brands
Why?
Get to know in what and how do house brands compare to big brands, so you can decide on what’s the best price/value proposition for you.
How?
Publish detailed comparisons showing how house brands compare to their big brand counterpart.
Icons made by Freepik
What You Should Really Compare When Buying…
Why?
When you need to buy a new product – a washing machine for instance – there are so many things you can compare, it’s hard to know which are the core, the most important, and why.
How?
A series of guides, updated as the market and products change and develop, showing you what are the most important attributes that you need to concentrate on, when going to compare and buy a certain type of product.
Icons made by Freepik