You have a new piece of content and would like to reach out to influencers. But who to reach out to?
An automated software service that analyzes your content and based on its aggregate knowledge gleaned from past experiences and constant monitoring of the online content world suggests influencers to be contacted (and the reason why.)
Increase the number of upsells.
Software that tries to predict what the customer might want to add to their cart based on the content of the cart (but with no regard to obvious topical connections.)